The German portal onlinemarketing.de recently published a guest blog post by Herbert Buchhorn of clicks.de. The author used a checklist of SEO specific built-in features, but omitted significant advantages OXID is offering. I will adapt the same check list to show what OXID eShop can deliver from a SEO perspective. As I'm frequently asked about SEO topics anyway, I hope you will enjoy the post, [Read more...]
Google and other search engines decide from the location of your server IP address how your site will rank in their search results. This might become a problem, especially for e-commerce sites, if you want to target another market, as these kind of sites usually change their content incessantly, like the stock display etc. Let’s start over with an example to state the case more clearly. [Read more...]
Let me say this upfront: I am neither a specialist in linguistics nor in international SEO (search engine optimization). But there’s one thing that has been keeping my brain busy for some time: what is the right method of rewriting a URL if you want to stand amongst a foreign market, on maybe alternative search engines, that uses different characters than simple Latin? You might know that I am [Read more...]
Again and again I see my website being found with the key word "rewritebase oxid eshop". Obviously this seems not to be a clear case. Let me explain it: The OXID eShop strictly uses so called re-written URLs, known as "permalinks" in WordPress. In opposite to e.g. Wordpress, you cannot choose between "regular" URLs and re-written URLs, it's use is assumed and this, absolutely makes sense: Who [Read more...]