Google and other search engines decide from the location of your server IP address how your site will rank in their search results. This might become a problem, especially for e-commerce sites, if you want to target another market, as these kind of sites usually change their content incessantly, like the stock display etc. Let’s start over with an example to state the case more clearly. [Read more...]
A few days ago, I was attracted by a billboard advertisment at a tram station near my home. The poster is apparently part of a mobile marketing campaign by Christ Jewelers (German), one of the leading jewellery and watchmaker chains with stores in all of Germany's big cities. Taking a closer look at the poster I found a QR code on it without any description and, as a curious person, I checked it [Read more...]
There are many different aspects to consider when distributing a newsletter to clients of your online store: categorization, definition, content, legal conditions and technical facts. In this post, I’ll concentrate only on the technical aspects. Newsletters are emails containing information or promotions that you, as a shop owner, wish to send to your registered customers. In some countries, [Read more...]
As earlier announced in my blog post on oxid-esales.com, Friday, March 11th, was our first local developer meet-up in Leipzig, Germany. I personally was really surprised to see 16 people attending, including developers from our partners D³ Data Development (Thalheim, Saxony), GN2 netwerk (Coburg, Bavaria), marmalade.de (Magdeburg, Saxony-Anhalt), dotSource GmbH (Jena, Thuringia) and Ontraq [Read more...]
A few days ago, on October 26th, we celebrated the annual OXID Partner Day. More than 150 people working at our partner agencies attended the interesting presentations and workshops held on that day. One of the most interesting and popular ones was called "The Power of the Community" (link leads to a German PDF with the handout), and was held by my friend Sandro Groganz. Over the last few [Read more...]
The past few days, dev.oxidforge.org thingy was launched. We are still looking for a proper name for it (vote at http://www.oxid-esales.com/forum/showthread.php?t=3401, need to be logged in as a community member!). Now "OXID developer network - ODN" is about to win that race and I personally like it very much. I already requested an additional subdomain like odn.oxidforge.org for it. Like [Read more...]