The art of admitting faults
A story about when I got my arse up after failing: try not to be a coward, be brave and face and stand your fecking failures! A real story.
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Christ Jewelers’ Brilliant Mobile Marketing Campaign for Christmas
Christ Juwellery opened up a mobile marketing campaign before Christmas that apparently failed miserably. I am interested in your opinion why this could happen to such a big player with apparently enough of marketing budget.